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One Family's Cottage Dreams Memories

Idea acf1085:

More Cottages for More Cancer Survivors

Posted October 13, 2009

  • Posted by: Seana O'Neill
  • Organization: Cottage Dreams Cancer Recovery Initiative
  • Location: Sudbury
  • Category: Promote Well-being
  • Cost: Medium ($10,000 – $50,000)

Many believe that feeling better is part physical and part mental and that your mind and spirit can help your body heal. Imagine being lent a lakeside cottage for a week after you or a loved one has just finished devastating cancer treatments. Much needed time away from doctors, appointments and schedules to simply spend a week with family and friends amongst the tall pines. The Cottage Dreams Cancer Recovery Initiative cottage lending program was created with this in mind. Since 2003, the Cottage Dreams program has hosted over 4000 visitors and can offer many more cottage visits with your vote. Please support our idea of executing a promotional campaign to raise awareness of the Cottage Dreams program to potential visitors, volunteers and cottage donors in Northern Ontario communities. Some of Ontario’s most popular and beautiful cottage communities are located from Sudbury/North Bay to Thunder Bay to Kenora, at the western edge of Ontario. There are several very busy cancer treatment centres in Sudbury, North Bay and Thunder Bay along Lake Huron, Georgian Bay and Lake Superior but the residents don’t yet know about the Cottage Dreams program. Currently, there is a higher degree of recognition in communities from Muskoka through the GTA to Windsor but it is our dream to offer as many cottages as we can to Northern families. Our idea will see a Public Relations publicity campaign put into place to utilize all forms of media (radio, magazine, newspaper and television) as well as a poster campaign to hospitals, cancer centres, schools, service clubs, libraries and pharmacies. This campaign will make Cottage Dreams a recognized and accessible program that will attract new applicants, new cottage donors, new corporate sponsors and new volunteers.
This campaign will cost $1500.00 a month and will take place from January 1, 2010 to December 31, 2010. The total cost will be $18,000.00 and could help us double our visits next year!


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