ACF15421

ELLE-ADS

  • Submitted by:

    Ted Tesfam

    Location:

    Calgary

  • Idea Created:

    October 15, 2012

    Budget:

    Medium ($50K - 100K)

Overview:

I thought about Elle Ads(a charity) after reading statistics of how common it is for Canadian elementary students  to go to school hungry.  Elle ads would use all available public and residential building elevators as advertising revenue strictly to provide meals for hungry elementary students. I would need help getting federal permits to be able to do this. After the federal permits were granted and tax relief credits were given to those already using the elevators for personal revenue, I would create a website that would allow the worlds biggest corporations to bid on the spaces either by city or federally on a weekly basis.  All the employees needed to put up and take down the ads would be high school/ college/university students. I ask for funding for the website and one print shop, any of the other expenses would be covered by the corporations on top of what they pay strictly for the charity(advertising space). The funds off the charity would then be given to the schools cafe or a side charity would be created that would make the meals here in Canada similar to Nutrisystem and then have them delivered to the schools whichever  is more efficient.  Since the goal of the charity is to feed hungry students, more funds or food would be given to schools in poor neighborhoods.